13de Marzo Cafe Pavilion KL Review

Watch on TikTok: https://www.tiktok.com/@anavidtraveller/video/7583572902969396500

Is It Worth the Queue or Just a Bear Trend

We finally checked out 13de Marzo Cafe at Pavilion Kuala Lumpur, and one thing became very clear straight away. Timing is everything. This place has been blowing up on social media, and weekend queues can get wild. After seeing the crowd the first time, we made a more brilliant move and returned on a Monday morning. That decision changed the entire experience.

First Impressions
The moment you see 13de Marzo Cafe, you instantly understand the hype. Cute bears everywhere, clean modern design, and a very Instagrammable setup. Every detail feels intentional and polished. It is playful but still stylish, and you can tell this place was built with visuals in mind.

But here is the interesting part. This is not just a cafe created for photos.

The Story Behind the Brand
13de Marzo actually started as a fashion label in Paris by a Chinese designer. The cafe concept came later, and their first cafe in Shanghai went completely viral. The Pavilion KL outlet is their first branch outside China, which explains the buzz around it.

This backstory adds depth to the brand and makes it feel more thought-out than just another trendy pop-up cafe.

The Bear Cup Experience
Every drink comes with a small bear clipped onto the cup. That little detail is the reason people queue, take photos, and post endlessly online. It is cute, simple, and highly effective. You cannot miss it, and yes, it works.

The Coffee
We shared an iced latte priced at nineteen ringgit. It was hot that day, and I had already had my coffee earlier. I was expecting gimmick coffee that looks good but tastes average.

I was wrong.

The coffee was smooth, well-balanced, and genuinely enjoyable. Something I would happily order again, even without the bear attached to the cup. That was a pleasant surprise and probably the biggest win for this cafe.

Food and Seating
This is primarily a takeaway concept. There is no food available, and seating is minimal. You come here for the experience, the drink, and the vibe rather than a long sit-down session.

There is also trendy merchandise available, which fits perfectly with the brand’s fashion roots.

Final Thoughts:

13 de Marzo Café at Pavilion KL delivers more than just a cute cup. Yes, the bear pulls you in, but the solid coffee keeps the experience respectable. If you go at the right time, it is fun, quick, stylish, and stress-free.

Would I queue for an hour on a weekend
Probably not

Would I stop by again on a quiet weekday for a good iced latte
Absolutely

So now I want to know
Are you queuing for the bear, or are you here purely for the caffeine